North West Sunnah

How We Built NW Sunnah Circumcisions a Website From Scratch and Ranked #1 on Google in Blackburn

Top 3

Keywords Ranked #1 on Google

5

Custom Pages Designed & Developed

8

SEO Blog Posts Published

The Client

North West Sunnah Circumcisions is a Blackburn-based medical clinic specialising in safe, professional circumcision services for infants, children, and adults for religious and cultural reasons. Operated by GMC-registered doctors from CQC-registered premises, the clinic serves families across the North West with a strong emphasis on safety, hygiene, and compassionate care.

As a growing local healthcare provider, North West Sunnah Circumcisions needed a professional web presence to match the quality of their service — one that would build trust with prospective patients and rank prominently for the exact terms local families search for. They partnered with Fahimujjaman to design, develop, and SEO-optimise their new website from scratch.

The Challege

North West Sunnah Circumcisions started with zero online presence — no website, no Google visibility, and no way for local families to discover their services.

Their key goal was simple but ambitious: rank on the first page of Google — ideally in position #1 — for “Blackburn circumcision,” “baby circumcision,” and “adult circumcision.” These are high-intent, local search terms typed by parents and patients actively looking to book an appointment, so ranking well wasn’t just about traffic — it meant real enquiries and bookings.

The challenge was to build a trustworthy, professional website from the ground up and execute a focused local SEO strategy strong enough to compete for these specific, high-value keywords in a niche healthcare space.

What we did

To take North West Sunnah Circumcisions from zero online presence to a first-page, top-ranking website, we handled the project end-to-end — covering design, development, and SEO.

Web Design & Development

  • Designed and developed the website from scratch using WordPress, Elementor Pro, and the Hello theme
  • Built 5 area-targeted pages, each optimised around a specific service/location keyword
  • Created a clean, trust-focused layout highlighting GMC-registered doctors, CQC-registered premises, and easy appointment booking

Keyword Research

  • Conducted in-depth keyword research using SEMrush to identify high-intent, local search terms
  • Mapped target keywords (Blackburn circumcision, baby circumcision, adult circumcision) to specific pages for maximum relevance

Content Development

  • Wrote and published 8+ SEO-optimised blog posts targeting relevant long-tail keywords and common patient questions
  • Structured content to build topical authority around circumcision services

Technical SEO

  • Set up Google Search Console for indexing, monitoring, and performance tracking
  • Configured robots.txt for proper crawlability
  • Optimised meta titles and meta descriptions across all pages for higher click-through rates
  • Implemented JSON-LD structured data (Schema markup) to improve search visibility and rich result eligibility

On-Page SEO

  • Optimised all pages with strategic keyword implementation in headings, content, and image alt text
  • Set up internal interlinking to strengthen site structure and distribute page authority
  • Built external linking to relevant, authoritative sources for added credibility

Off-Page SEO

  • Built quality backlinks to improve domain authority and search ranking signals

Local SEO

  • Optimised the site for local SEO, ensuring strong visibility for Blackburn and North West-based searches

The results

Starting from zero online presence, North West Sunnah Circumcisions now dominates Google search results for their core target keywords in Blackburn — turning organic search into a direct source of real patient enquiries and bookings.

#1 Google Rankings

Achieved the top position on page 1 of Google for all three primary target keywords:

  • Blackburn circumcision — Position #1
  • Baby circumcision — Position #1
  • Adult circumcision — Position #1

From No Website to Full Visibility

Before this project, North West Sunnah Circumcisions had no website and no online presence at all. We built their entire digital presence from scratch — design, development, and SEO — resulting in a fully optimised, high-ranking website within months.

5 Optimised Service Pages

Built and launched 5 area-targeted pages, each mapped to specific services and locations, driving highly relevant organic traffic straight to the pages most likely to convert.

8+ SEO Blog Posts

Published 8+ SEO-optimised blog posts, strengthening topical authority and helping the site rank for a wider range of related, long-tail search terms beyond the core keywords.

Stronger Technical & On-Page Foundation

With Google Search Console, structured data (JSON-LD schema), optimised meta titles/descriptions, internal linking, and quality backlinks all in place, the site now has a solid technical foundation for sustained long-term rankings — not just a short-term spike.

blackburn circumcisions google search console image proof
Preview of NW Sunnah Circumcisions Current Google Search Console Performance

Thank you so much — we really appreciate all your efforts. We’d recommend Fahimujjaman to everyone. He delivered results-driven work and kept his word every step of the way. I wanted top rankings overall, which I knew would be genuinely difficult for a local business, but he delivered extraordinary results.

Dr Haider

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